• Overview: Users faced difficulties navigating through the vast number of desks available on the site, leading to low conversion rates.
• Solution: I conducted user research and data analysis, which revealed that users typically search by price, finish, and size. To address this, I designed and implemented a visual navigation system that made these sorting options highly visible and user-friendly.
• Result: This change significantly reduced bounce rates and increased conversion rates by making the shopping experience more intuitive.

• Overview: Clicking "Shop All Desks" previously led users to a cumbersome list of over 2,700 desks with limited sorting options.
• Solution: I researched how customers searched for desks and other categories, identifying popular types and items on sale. I then designed a visual navigation system based on onsite search data, which included icons for popular desk types and sale items.
• Result: The implementation of this feature improved the user experience by providing relevant sorting options, which further boosted conversion rates.

• Overview: The left-hand navigation was underutilized and often misaligned with search results, frustrating users.
• Solution: I led the redesign of the left-hand navigation by conducting extensive usability research. The new design ensured that navigation options were prioritized and directly related to the search results for each category.
• Result: This update made the navigation more intuitive and aligned with user expectations, leading to a substantial increase in user satisfaction and conversion rates.

• Overview: With the new features in place, it was crucial to ensure that the team was fully equipped to use and support them.
• Solution: I hosted and managed training sessions, follow-up one-on-ones, "lunch and learns," and live product demos to facilitate the adoption of the new tools and processes across the team.
• Result: These efforts led to seamless implementation and ongoing support for the new features, ensuring that they continued to deliver value to both the business and its customers.

*As of 2024 these features are still being utilized today